This is awesome!!! I love beef. Girls 8 to 12 years old SHOULD eat more beef, damnit! ;)



"Cool to be real!" -- it's the chirpy slogan, and name, of a new Web site for preteen girls that's chock-full of self-esteem-boosting messages and helpful tips on leading a healthy lifestyle. What could be wrong with that?

Well, maybe the fact that the site is actually a thinly cloaked advertorial for the joys of eating beef, brought to budding carnivores everywhere by the National Cattlemen's Beef Association. This is an I-got-a-cow-to-sell-ya sales job that insults the intelligence of the average 12-year-old.

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